PHUKET PINEAPPLE for PROSPERITY project

Graphic design

PHUKET PINEAPPLE for PROSPERITY project

Graphic design

PHUKET PINEAPPLE for PROSPERITY
 
Multimedia campaign by Prachatiprak Samakkee Phuket (Social Enterprise) Co., Ltd. 
(บริษัทประชารัฐรักสามัคคีภูเก็ตจำกัด)

100 best Phuket pineapples was selected from the amount of 7,000,000 pineapples  for the special sale right before Chinese New Year 2017. Pineapple is the main offering to the Buddha and the Chinese gods in New Year's celebrations, because people of Phuket believes that it will helps to bring good fortune and prosperity in the new year. Every pineapple was specially selected and GAP certified. Every plant was  identified by the Ministry of Agriculture and Cooperatives, which can determine where every pineapple comes from. And every fruit was branded as a "Phuket Pineapple" by the Provincial Commercial Office to confirm that it is a genuine Phuket product. The price for each pineapple was set at 1,543 Baht. Bright Identity and logo, based on traditional Chinese paper cutting art and a special packaging was designed for this promotion, plus a quality medal, a book with the tips and recipes, and a jar with spices. Every box was signed by Mr. Chokchai Dechamornthan (Phuket Governor), and has it's own number.

Mr. Chokchai Dechamornthan, Phuket Governor, said that this campaign will create value for existing goods in this area and sparke the farmers entusiasm to preserve and raise the true Phuket pineapple to make it 
the Best Pineapple in the World.

The project was presented to Her Royal Highness Princess Maha Chakri Sirindhorn of Thailand 
during her visit to Phuket.
The project was presented to Her Royal Highness Princess Maha Chakri Sirindhorn of Thailand 
during her visit to Phuket.
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Press conference “Phuket Pineapple for Prosperity”, 2017

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Thank you!