by Prachatiprak Samakkee Phuket (Social Enterprise) Co., Ltd.
To create a Brand name, Identity and Packaging for banana chips, traditional Thai snack, which produce in Southern Thailand, we took the bright Tropical sunny colours and mixed them with some elements from Traditional dance costumes and accessories. Manorah or, as it called in Southern Thai, “Nora” (Menorah) - is a traditional dance of Southern Thailand, popular for hundreds of years and still on these days. The southerns belive that the manohra dance is good for untying bad luck, bringing good luck and curing health problem. The Mahnorah dance choreography used to be delivered in families from generation to generation.
Banana + Nora = BANORA
For Krabi province line we choose another way - we made our packaging more funny, more friendly.
Krabi is a popular touristic area, so it's all about fun, parties, beach activities.